we need original stories

We as humans love a good story and proof of this is never far away.  It’s common to leave a movie theater and hear people say….”The effects were great, the actors were some of my favorites and the soundtrack was epic but the story was weak.”  No amount of fluff or hype can make up for a lack of story. And at the same time we can forgive much in presentation if the story is engaging.

No amount of great animation will save a bad story.
— John Lasseter

The TV and movie industry has engaged a new way of creating shows and films over the last few years.  We’ve entered into the world of franchise movies.  If the first movie is successful, we can be nearly assured that sequels will follow, usually using a similar formula.  This sometimes results in several great films or shows, but oftentimes, the greatness of the original story gets watered down and is lost as the franchise becomes more important than story.  

The franchise demands that the same actors, composers, and director are involved and while more money may be poured into the project, the result is still an uncompelling story.  The audience suffers and is ultimately turned off by one simple fact- people long for an original story.  This world aches for better stories.  It is an inalienable compulsion in human nature to live out the greatest story possible and we are always on the hunt for inspiration.

Our lives can play out like a cheap sequel or they can be an original, inspiring epic.  It’s so easy to live a life that conforms and imitates those around us.  Our family, friends, religion, and environment, at times tells us that conformity is preferred and that trying something new or different is evil.

We believe that those who see the world differently should be celebrated, and those who see possibilities should be encouraged.  Creativity and imagination are beautiful gifts that help stir the deepest places of our souls and help us live our greatest story. 

Which stories have inspired you?  Are you living your greatest story?

Takaokami rain gear with Emma Jorn

Emma Jorn is a fashion designer based in Copenhagen, Denmark.  She’s got a very unique clothing line and is gaining a lot of attention all around the world.  Emma and I recently sat down to talk about her company Takaokami.

Emma, tell me about Takaokami….Takaokami is my collection of feminine inspired bike-friendly rain wear. Not only is the line designed with feminine elements but is also practical,  for example the riding skirt is longer in the front than in the back so it will cover the legs but not get caught in the chain.

What inspired you to create your rain gear? I had an internship for about 6 months and needed to ride my bike about 45 minutes one way through the rain and winter weather. Each day after my ride I spoke with other designers about the fact that there was no rain wear that had a feminine look and design to it. We were all getting wet and not looking feminine at the same time. So I decided that I would create some feminine bike-friendly rain wear.
I often think that the road to creative ideas is found in our own frustration. I was frustrated with the lack of feminine bike-friendly rain wear while at the same time trying to come up with my final project for design school. The answer was combining the two and creating my own clothing line.

I often think that the road to creative ideas is found in our own frustration.
— Emma Jorn

How were your designs inspired? I spent some time in Japan and was truly inspired by the way they design their rain wear. It rains quite a bit there and the first time it rained I was amazed at what people were wearing. I didn’t just see utilitarian style rain wear but a wide range of styles including feminine designs. They truly embraced beauty and style in both their rain gear and umbrellas.
When I returned from Japan I was determined to make better rain gear for women so I started studying what people’s pain points were. I watched where the rain was hitting as I rode my bike. I thought through all of the different aspects of what it means to cycle in the rain and tried to design rain gear with this in mind. I then added simple details to the gear to make it more fashionable.

How did your background prepare you for this? I grew up drawing and my home was always filled with art and crafts. We were encouraged as children to create with our hands. As I got older this turned into a love for art and costume design. I truly love fashion, I love a good pair of high heels but I also love the practical side of clothing. The rain wear is a great combination of fashion and practicality.

Emma is selling her rain gear on her website Takaokami.